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Alabama White Barbecue Sauce at Zaxby's — launch date and LTO window
A tangy mayonnaise-based Alabama white barbecue sauce with vinegar, black pepper, and hints of horseradish, released in a limited-quantity sauce drop with a celebrity partnership.
Key data
Zaxby's launched the Alabama White Barbecue Sauce, announced September 17, 2026, available from August 1, 2026. It is a limited-time offer in the sauces & dips category, available nationwide. This record is backed by 1 source and 1 independent outlet.
The facts
| Field | Value |
|---|---|
| Chain | Zaxby's |
| Launch type | Limited-time offer |
| Announced | September 17, 2026 |
| Available from | August 1, 2026 |
| Available until | While supplies last |
| Price | Not stated |
| Markets | Nationwide |
| Channels | In store |
| Category | Sauces & dips |
Sources
Every published launch carries at least one source with a quote from the original announcement.
- Trade mediaSeptember 17, 2026
“In early August the Atlanta-based fried chicken chain initiated its first “sauce drop,””
restaurantbusinessonline.com ↗
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