MenuLaunches

Every energy drink menu item, by chain and by year

Which US restaurant chains put energy drink on the menu, when each launch ran, and who got there first.

Key data

MenuLaunches has tracked 11 energy drink menu launches across 6 US restaurant chains between 2026 and 2026, peaking in 2026-10. The chains that use it most are McDonald's, Dutch Bros Coffee, Red Robin, Caribou Coffee.

Launches
11
Chains
6
Years covered
2026–2026
Peak month
2026-10

Launches by month

When chains actually put this on the menu.

  • 1
    26-08
  • 1
    26-09
  • 9
    26-10

Who launched energy drink first in 2026

Ordered by announce date.

#ChainItemAnnounced
1Dutch Bros CoffeeAutumn BerryAugust 22, 2026
27 Brew CoffeeNightshade 7 Brew EnergySeptember 30, 2026
3Dunkin'Sour Apple EnergyOctober 1, 2026
4Dunkin'Doom's Orders EnergyOctober 6, 2026
5McDonald'sRed Bull Dragonberry EnergizerOctober 6, 2026
6Dutch Bros CoffeeVampire SlayerOctober 12, 2026
7Dutch Bros CoffeeUnicorn BloodOctober 12, 2026
8Caribou CoffeeCranberry Energy DrinkOctober 13, 2026
9Red RobinBottomless RefreshersOctober 14, 2026
10Dutch Bros CoffeeCreepy CrawlerOctober 21, 2026

All launches

Dutch Bros Coffee Unicorn Blood
SeasonalWhile supplies last

Dutch Bros Coffee · Unicorn Blood

A secret-menu drink featuring almond syrup, strawberry syrup, and white chocolate sauce, available as a blended or iced Rebel energy drink, blended or iced lemonade, Myst Energy Refresher, or sparkling soda.

Dutch Bros Coffee Vampire Slayer
SeasonalWhile supplies last

Dutch Bros Coffee · Vampire Slayer

A secret-menu drink featuring pomegranate syrup and strawberry syrup, available as a blended or iced Rebel energy drink, blended or iced lemonade, Myst Energy Refresher, or sparkling soda.

SeasonalWhile supplies last

Dutch Bros Coffee · Autumn Berry

Combines pomegranate, orange, and peach flavors with a mixed berry fruit topping, available as a blended or iced Rebel energy drink or as a Myst Energy Refresher.