MenuLaunches

Every loyalty exclusive menu item, by chain and by year

Which US restaurant chains put loyalty exclusive on the menu, when each launch ran, and who got there first.

Key data

MenuLaunches has tracked 4 loyalty exclusive menu launches across 2 US restaurant chains between 2026 and 2026, peaking in 2026-09. The chains that use it most are Wingstop, Cinnabon.

Launches
4
Chains
2
Years covered
2026–2026
Peak month
2026-09

Launches by month

When chains actually put this on the menu.

  • 3
    26-09
  • 1
    26-10

Who launched loyalty exclusive first in 2026

Ordered by announce date.

#ChainItemAnnounced
1WingstopLemon Pepper TrioSeptember 9, 2026
2WingstopGame Day Punch CardSeptember 23, 2026
3CinnabonClassic RollSeptember 30, 2026
4WingstopWicked PunchOctober 13, 2026

All launches

Limited-time offerWhile supplies last

Wingstop · Game Day Punch Card

A loyalty program promotion allowing members who purchase three Watch Party Bundle meal packages to receive a fourth free, plus a $50 Ticketmaster Ticket Cash code.

Limited-time offerWhile supplies last

Wingstop · Lemon Pepper Trio

A trio of wing flavors: Original Lemon Pepper with lemon and cracked black pepper, Lemon Pepper Chili Crunch with a crispy Korean chile crunch, and Lemon Pepper Chili Glaze with sweet heat topped with crispy Korean chile crunch.