MenuLaunches
Test marketEnded Oct 22

On The Beef at Burger King — launch date and LTO window

A limited-time Burger King Japan menu featuring a beef patty seasoned with salt and pepper, served with no bun, cheese, or toppings, available as one or two patties with optional spicy, teriyaki, or BBQ sauce, served on parchment paper.

Burger King On The Beef
Image from sporked.com. Shown for identification; rights remain with the publisher.

Key data

Burger King launched the On The Beef, announced October 23, 2026 through October 22, 2026. It is a test market in the burgers category, available nationwide. This record is backed by 1 source and 1 independent outlet.

The facts

FieldValue
ChainBurger King
Launch typeTest market
AnnouncedOctober 23, 2026
Available fromNot stated
Available untilOctober 22, 2026
PriceNot stated
MarketsNationwide
ChannelsIn store
CategoryBurgers

Sources

Every published launch carries at least one source with a quote from the original announcement.

  • Consumer mediaOctober 23, 2026
    “Burger King Japan announced a very limited-time menu (it was literally only available for six days, and wrapped up on October 22), wherein it decided to remove everything from its burgers.”
    sporked.com ↗

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