Which US restaurant chains put secret menu on the menu, when each launch ran, and who got there first.
MenuLaunches has tracked 3 secret menu menu launches across 2 US restaurant chains between 2026 and 2026, peaking in 2026-10. The chains that use it most are Dutch Bros Coffee, P.F. Chang's.
When chains actually put this on the menu.
Ordered by announce date.
| # | Chain | Item | Announced |
|---|---|---|---|
| 1 | P.F. Chang's | Duck Wings | September 16, 2026 |
| 2 | Dutch Bros Coffee | Vampire Slayer | October 12, 2026 |
| 3 | Dutch Bros Coffee | Unicorn Blood | October 12, 2026 |
A secret-menu drink featuring almond syrup, strawberry syrup, and white chocolate sauce, available as a blended or iced Rebel energy drink, blended or iced lemonade, Myst Energy Refresher, or sparkling soda.
A secret-menu drink featuring pomegranate syrup and strawberry syrup, available as a blended or iced Rebel energy drink, blended or iced lemonade, Myst Energy Refresher, or sparkling soda.
Fried duck wings tossed in teriyaki sauce and topped with toasted sesame seeds, Fresno peppers, and scallions, part of the Autumn in Kyoto limited-time menu.