New permanentPermanent
7-Eleven · Vanilla Conchas
A vanilla-flavored concha, a Mexican sweet bread, part of 7-Eleven's new Selección 7 line of Hispanic-inspired baked goods rolling out nationwide.
Every regional exclusive menu item, by chain and by year
Which US restaurant chains put regional exclusive on the menu, when each launch ran, and who got there first.
Key data
MenuLaunches has tracked 7 regional exclusive menu launches across 3 US restaurant chains between 2026 and 2026, peaking in 2026-10. The chains that use it most are 7-Eleven, McDonald's, Applebee's.
- Launches
- 7
- Chains
- 3
- Years covered
- 2026–2026
- Peak month
- 2026-10
Launches by month
When chains actually put this on the menu.
- 226-09
- 526-10
Who launched regional exclusive first in 2026
Ordered by announce date.
| # | Chain | Item | Announced |
|---|---|---|---|
| 1 | Applebee's | Ultimate Breakfast Burger | September 15, 2026 |
| 2 | Applebee's | Loaded Buffalo Chicken Omelette | September 15, 2026 |
| 3 | McDonald's | Pickle Boost | October 5, 2026 |
| 4 | 7-Eleven | Cacahuates Estilo Japonés | October 12, 2026 |
| 5 | 7-Eleven | Chamoy Aros Durazno | October 12, 2026 |
| 6 | 7-Eleven | Chichurritos | October 13, 2026 |
| 7 | 7-Eleven | Vanilla Conchas | October 13, 2026 |
All launches
New permanentPermanent
7-Eleven · Chichurritos
A fried snack item, part of 7-Eleven's new Selección 7 line, stocked only in select regions.
New permanentPermanent
7-Eleven · Chamoy Aros Durazno
A chamoy and peach-rice flavored snack item, part of 7-Eleven's new Selección 7 line, stocked only in select regions.
New permanentPermanent
7-Eleven · Cacahuates Estilo Japonés
Japanese-style peanuts, part of 7-Eleven's new Selección 7 line, stocked only in select regions.
Test marketEnded Oct 11$0.00
McDonald's · Pickle Boost
A bottled pickle brine drink made from the juice of McDonald's pickles, distributed to runners and spectators during a marathon weekend in Chicago at select locations and along the race route.
New permanentPermanent
Applebee's · Loaded Buffalo Chicken Omelette
An omelette exclusive to dual-branded Applebee's and IHOP locations, featuring buffalo chicken.
New permanentPermanent
Applebee's · Ultimate Breakfast Burger
A burger item exclusive to dual-branded Applebee's and IHOP locations, combining breakfast elements with a burger.