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Limited-time offerWhile supplies last$13.99

Hickory Brown Sugar BBQ Brisket Sandwich at Jimmy John's — launch date and LTO window

A sandwich on toasted French bread with mesquite-smoked brisket, cheddar cheese, Sweet Baby Ray's Hickory & Brown Sugar Barbecue Sauce, crispy onions, lettuce, and mayo.

Jimmy John's Hickory Brown Sugar BBQ Brisket Sandwich
Image from restaurantbusinessonline.com. Shown for identification; rights remain with the publisher.

Key data

Jimmy John's launched the Hickory Brown Sugar BBQ Brisket Sandwich, announced September 14, 2026, priced at $13.99. It is a limited-time offer in the sandwiches & subs category, available nationwide. This record is backed by 3 sources and 3 independent outlets.

The facts

FieldValue
ChainJimmy John's
Launch typeLimited-time offer
AnnouncedSeptember 14, 2026
Available fromNot stated
Available untilWhile supplies last
Price$13.99
MarketsNationwide
ChannelsIn store
CategorySandwiches & subs

Sources

Every published launch carries at least one source with a quote from the original announcement.

  • Trade mediaSeptember 21, 2026
    “The Hickory Brown Sugar BBQ Brisket Sandwich layers the brisket with cheddar cheese, hickory and brown sugar barbecue sauce, fried onions, lettuce, and mayo on toasted French bread”
    restaurantbusinessonline.com ↗
  • Consumer mediaSeptember 16, 2026
    “The first new sandwich available at Jimmy John’s with the all new brisket option is the Hickory Brown Sugar BBQ Brisket Sandwich.”
    sporked.com ↗
  • Consumer mediaSeptember 14, 2026
    “Jimmy John's has added smoked brisket to its menu for a limited time this fall with the launch of two new sandwiches: the Hickory Brown Sugar BBQ Brisket Sandwich and Sweet & Spicy BBQ Brisket Sandwich .”
    brandeating.com ↗

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