Which US restaurant chains put brioche on the menu, when each launch ran, and who got there first.
MenuLaunches has tracked 12 brioche menu launches across 7 US restaurant chains between 2026 and 2026, peaking in 2026-09. The chains that use it most are Red Robin, Burger King, Wendy's, Hardee's.
When chains actually put this on the menu.
Ordered by announce date.
| # | Chain | Item | Announced |
|---|---|---|---|
| 1 | Denny's | Diner QP | September 4, 2026 |
| 2 | Carl's Jr. | Angus Maximus | September 9, 2026 |
| 3 | Hardee's | Bacon Beast Chicken Sandwich | September 10, 2026 |
| 4 | Hardee's | Bacon Beast | September 10, 2026 |
| 5 | Jack in the Box | Munchie Meal of Horror | September 11, 2026 |
| 6 | Hardee's | Bacon Beast Burger | September 14, 2026 |
| 7 | Wendy's | NY Tsukimi Mochi Burger | September 22, 2026 |
| 8 | Burger King | Nutella Ice Cream Burger | September 30, 2026 |
| 9 | Burger King | Biscoff Ice Cream Burger | September 30, 2026 |
| 10 | Red Robin | Burnin' Love Burger | October 14, 2026 |
A burger with a hand-pressed beef patty topped with sliced prime rib, Monterey Jack cheese, caramelized onions, and garlic aioli, on a black-and-white sesame seed brioche bun, served with a bottomless side.
A burger with HEINZ 57 Sauce, bleu cheese crumbles, crispy onion straws, lettuce, tomato and green chili aioli on a brioche bun, served with a bottomless side and bottomless beverage as part of the Big YUMMM Deals menu.
A burger with fried jalapeño coins, salsa, pepper jack cheese, lettuce, tomato and green chili aioli on a brioche bun, served with a bottomless side and bottomless beverage as part of the Big YUMMM Deals menu.
An ice cream sandwich shaped like a burger with a layer of Biscoff spread and cookie crumbles over vanilla ice cream, encased in warm brioche stamped with a BK logo.
An ice cream sandwich shaped like a burger with Nutella and hazelnut crumbles over vanilla ice cream, encased in warm brioche stamped with a BK logo.
A quarter-pound Angus beef burger with four full slices of cherrywood-smoked bacon, melted American cheese, lettuce, tomato, sliced onions, dill pickles, ketchup, and mayo on a buttery brioche-style bun.
A Halloween meal collab with The Simpsons featuring a Double Krusty Burger of Terror or Double Chicken Sandwich of Terror, plus two tacos, curly fries, a drink, a Spooky Simpsons Sauce, in a thematic box with glow-in-the-dark cups.
A 100% Angus beef burger stacked with four full slices of cherrywood smoked bacon on a buttery brioche style bun.
A hand-breaded, white-meat chicken breast filet with four slices of smoked bacon, tomato, lettuce, and mayo, served on a buttered brioche-style bun.
A third-pound burger with two charbroiled 100% Angus beef patties, seasoned with Carl's Jr.'s special blend, melted American cheese, sliced onion, pickles and special sauce, served on a toasted buttered brioche bun.
A burger with a beef patty, American cheese, diced onion, pickles, mustard, and ketchup on a brioche bun.