Which US restaurant chains put brioche on the menu, when each launch ran, and who got there first.
MenuLaunches has tracked 3 brioche menu launches across 2 US restaurant chains between 2026 and 2026, peaking in 2026-09. The chains that use it most are Jack in the Box, Hardee's.
Ordered by announce date.
| # | Chain | Item | Announced |
|---|---|---|---|
| 1 | Hardee's | Bacon Beast Chicken Sandwich | September 11, 2026 |
| 2 | Hardee's | Bacon Beast | September 11, 2026 |
| 3 | Jack in the Box | Munchie Meal of Horror | September 11, 2026 |
A Simpsons-themed meal offering a choice of Double Krusty Burger of Terror or Double Chicken Sandwich of Terror, served with two tacos, seasoned curly fries and a drink, plus a glow-in-the-dark cup.
A 100% Angus beef burger stacked with four full slices of cherrywood smoked bacon on a buttery brioche style bun.
A hand-breaded, 100% white meat chicken sandwich with four slices of smoked bacon, tomato and lettuce on a buttered brioche style bun.