MenuLaunches

New menu launches and LTOs, Sep 28 – Oct 4, 2026

Every new fast food menu item and limited-time offer announced this week at a US restaurant chain, grouped by day and chain.

Key data

113 new menu items from 34 US restaurant chains launched between September 28, 2026 and October 4, 2026, including Popeyes, Chipotle Mexican Grill, Sweetgreen, Dairy Queen, The Coffee Bean & Tea Leaf. Each record links to the original announcement.

Launches
113
Chains
34
Days covered
7
Week
2026-W40

September 28, 2026

1 launch

September 29, 2026

17 launches

Chipotle Mexican Grill Margaritas
Test marketWhile supplies last$6.00

Chipotle Mexican Grill · Margaritas

A pop-up tour bringing $6 Margaritas to one Chipotle restaurant each weekend in October, alongside Halloween décor and interactive experiences.

Sweetgreen Big Dill Caesar Wrap
Limited-time offer11 days left

Sweetgreen · Big Dill Caesar Wrap

A wrap with dilly pickle-forward chicken salad, romaine, fresh dill, Parmesan, pickled red onion, spicy broccoli, garlic breadcrumbs, lemon, Ayoh Dill Pickle Mayo, a pickle spear, and Caesar dressing, wrapped in an olive oil tortilla.

McDonald's Pokémon Happy Meal
Limited-time offerUntil Dec 9

McDonald's · Pokémon Happy Meal

A Happy Meal featuring Kids Fries, apple slices, a choice of beverage, and either a Hamburger or a four- or six-count of McNuggets, served in a limited-edition Pokémon box with a four-card Pokémon booster pack including a guaranteed holo-foil card.

September 30, 2026

51 launches

SeasonalWhile supplies last

7 Brew Coffee · Rocky Road Mocha

Rich mocha layered with toasted marshmallow, hazelnut and caramel, finished with whipped cream.

New permanentPermanent$2.00

7 Brew Coffee · Protein Boost

An add-on option giving guests 15g of protein added to any handcrafted drink on the 7 Brew menu, including coffee, energy drinks, soda, tea, lemonade, smoothies and shakes.

Buffalo Wild Wings Cheese Curds
SeasonalWhile supplies last

Buffalo Wild Wings · Cheese Curds

Cheese curds drizzled with a garlicky glaze, part of the Halloween-themed Fright Feast Menu.

Seasonal11 days left

Buffalo Wild Wings · Vampirita

A Halloween-themed margarita made with Lunazul Blanco Tequila, triple sec, black cherry, lime sour, and fresh lime juice, served with a black salt rim and bat trinket.

ReturningWhile supplies last$12.99

Marco's Pizza · Margherita Magnifico Pizza

A large pizza featuring fresh mozzarella, Roma tomatoes sliced in-store, a shredded three-cheese blend, Marco's signature sauce, garlic sauce on the crust, romesan seasoning, and a basil drizzle made from fresh chopped basil.

Smashburger Deluxe Grilled Chicken Sandwich
New permanentPermanent

Smashburger · Deluxe Grilled Chicken Sandwich

A grilled chicken sandwich with all-natural, seasoned, marinated chicken filet, lettuce, tomato, and mayo on a butter-toasted bun.

Burger King Nutella Ice Cream Burger
ReturningWhile supplies last

Burger King · Nutella Ice Cream Burger

An ice cream sandwich shaped like a burger with Nutella and hazelnut crumbles over vanilla ice cream, encased in warm brioche stamped with a BK logo.

Burger King Biscoff Ice Cream Burger
ReturningWhile supplies last

Burger King · Biscoff Ice Cream Burger

An ice cream sandwich shaped like a burger with a layer of Biscoff spread and cookie crumbles over vanilla ice cream, encased in warm brioche stamped with a BK logo.

Denny's Pumpkin Pecan Pancakes
ReturningWhile supplies last

Denny's · Pumpkin Pecan Pancakes

Buttermilk pancakes cooked with real pumpkin pie filling and glazed pecans, topped with a pecan pie sauce.

IHOP Pumpkin Cheesecake Pancake Tacos
SeasonalWhile supplies last

IHOP · Pumpkin Cheesecake Pancake Tacos

Three silver dollar pumpkin spice pancake tacos filled with creamy cheesecake mousse, topped with whipped cream and cinnamon sugar.

IHOP Pumpkin Spice Pancakes
ReturningWhile supplies last

IHOP · Pumpkin Spice Pancakes

Pancakes made with real pumpkin and seasonal spices, topped with whipped topping.

Shake Shack Black Truffle Menu
ReturningWhile supplies last

Shake Shack · Black Truffle Menu

A lineup of truffle-flavored items returning to Shake Shack nationwide, including a mushroom-based sandwich, a burger with mushroom and patty, a truffle burger, truffle parmesan fries, and mac and cheese bites.

Crumbl Midnight S'mores
New permanentPermanent

Crumbl · Midnight S'mores

A chocolate cookie with milk chocolate chips, stuffed with marshmallow, chocolate drizzle, and butter graham cracker crumbs.

October 1, 2026

25 launches

ReturningWhile supplies last

Bojangles · Pork Chop Griller

A tender pork chop, marinated and seared, served on a made-from-scratch buttermilk biscuit, available all day.

Returning2 days left$10.00

Papa Murphy's · Jack-O Pizza

A jack-o'-lantern shaped take 'n' bake pizza made with scratch-made dough, red sauce and whole-milk mozzarella, topped with pepperoni for a face and black olives for eyes.

Red Lobster Hushpuppies
ReturningWhile supplies last

Red Lobster · Hushpuppies

Fried cornmeal fritters served as a side item, brought back after being previously discontinued, served with citrus butter.

Limited-time offerWhile supplies last

Applebee's · O-M-Cheese Burger

A burger served on a melted bed of cheese, launched by Applebee's as part of its Q1 menu innovation pipeline.

New permanentPermanent

IHOP · Dubai Pancakes

Pancakes launched as part of IHOP's menu innovation under brand president Lawrence Kim.

October 2, 2026

11 launches

Limited-time offerWhile supplies last

Bojangles · Cinnamon Toast Crunch Donut Bites

Buttermilk biscuit dough donut bites tossed in sugar and served with salted caramel sauce, available in six-piece and 12-piece portions.

Test marketWhile supplies last

Jimmy John's · Sweet-and-Spicy Pickle Bits

Large buckets of sweet-and-spicy pickle bits being tested at select Jimmy John's locations.

ReturningWhile supplies last

Shake Shack · Truffle Menu

A truffle-themed menu lineup brought back by Shake Shack.

Limited-time offerWhile supplies last

Sweetgreen · Ayoh! Dill Pickle Mayo

A dill pickle mayo sauce created with cookbook author and media personality Molly Baz, part of a limited-time Sweetgreen lineup.

October 3, 2026

4 launches

October 4, 2026

4 launches

Firehouse Subs Pecan Bar
Limited-time offerUntil Dec 31

Firehouse Subs · Pecan Bar

A cookie with a shortbread crust and a pecan pie-inspired topping composed of butter, brown sugar, and pecans.

Carl's Jr. Angus Maximus
Limited-time offerEnded Oct 27$5.99

Carl's Jr. · Angus Maximus

A limited-time burger featuring two charbroiled Angus patties totaling a third of a pound of meat, American cheese, onions, pickles, mayo, and special sauce on a toasted brioche bun.